E-Lab -501A, E Block 4th Floor, PSG STEP, Peelamedu, Coimbatore, Tamil Nadu 641004.
Digital marketing is the fuel for all businesses. You can fill your fuel tank and run your vehicle on your own. If you need high mileage with low maintenance costs, we are the best choice for you. It is possible to find a variety of digital marketing companies in Coimbatore and online. Our company is one of the few companies that offers customized digital marketing quotes based on your business analysis.
Our Digital Marketing Journey:
We started in July 2018. Now we have 4+ years of digital marketing experience with real-time market experience. Our first digital marketing project was outsourced from Dubai after much struggle. The project involves social media marketing for real estate. Using Facebook and Instagram ads, we ran lead generation ads and collected leads via lead generation forms. We started with a daily budget of 25 USD. Two weeks after seeing our results, our client increased the budget to 60 USD per day after seeing our results. This company's ad is now also being run by us. The daily budget is now 150 USD. Through Facebook and Instagram ads, we generated thousands of leads for them. We have generated more than 85 sales for them. A lot of future plans are in the works. The first client referred us to another company in the telecom and printing industries. We got more business from them. Our first project in India was Youtube marketing. We still do that for the same client. We have worked with very few clients in these years because all are continuing their services for a long period of time. We proudly say that we are the leading Digital Marketing Company in Coimbatore and globally. Furthermore, we are the leading eCommerce website development company in Coimbatore.
Our areas of expertise:
- Real Estate
- Course Selling
- Educational Institutions
- SaaS Product Selling
- HR Sectors
Our Process:
As a digital marketing company, we have handled many projects and launched several products. In order to keep marketing effective, we experiment a lot and learn a great deal. During our digital marketing activities in Coimbatore and other cities, especially in South India, we found that a lot of people are hesitant to buy online. We don't get that much success if we do direct sales online. Our first priority as a digital marketing company is to collect leads. To drive sales, we need leads. It is better to get leads than make sales online, especially for high-end products like Real estate, course selling, SaaS, and others.
Discovering Audience
In our experience, social ads are very effective in generating instant results, which is what makes us survive. Therefore, social ads are our first priority. We only use SEO and content marketing after we have seen some results since it takes time.
Social Ads
Finding the right audience is a very significant part of digital marketing. We will get results if we identify the right audience; otherwise, we won't. Your budget is wasted if your marketing targets the wrong audience and you only get poor-quality leads.
Traffic/Awareness
Once the ads are started, people become aware of our brands and we get instant leads that drive sales. Keeping our ads running for a long time will ensure that people see them again and again, which will increase customer loyalty and brand credibility.
Lead Generation
As long as the above 3 parts are done correctly, we will get leads from the ads via lead forms or landing pages. Depending on how many leads we need, we will increase the budget after seeing some interesting data.
Filter Quality Leads
This is one of the most significant aspects that determine whether we get sales or not. Time and resources will be wasted if we choose fewer quality opportunities to follow up on. We mostly collect leads through landing pages in order to increase their quality. As a result, we are able to avoid spam and low-quality leads. Some of them ask why quality leads are more valuable, and someone says that all leads are valuable, but from our perspective, quality leads are more valuable. Let's examine some lively examples. As of now, we have 1000 people who are interested in our online course. Talking and following up with all leads requires a lot of time and effort. As soon as those quality leads are filtered down to 200 or even 100, we only need a few manpower and it takes less time to sell our course. This is because all of them are quality leads.
Interested in getting quality leads?
Get in touch with usSales Call
Now, digital marketing is generating online sales without any follow-up. However, it only works with a limited range of products. We need to make sales calls repeatedly until the purchase is completed if the product costs a lot. Online sales are not completely trusted by Indians, for example. Therefore, we recommend making sales calls.
Follow-Up and Sales
Follow-ups increase sales and add value to the product. We ease the customer's mind by following up, resulting in more referrals. There are a number of techniques that can be used in follow-ups to increase sales. It's wise to give more value to each follow-up so people will have more trust in you and keep your points brief and sharp as no one has the time to listen due to hectic work schedules. Give some time and do it once instead of doing it over and over again. You can use different modes like emails, SMS, WhatsApp, and calls. Our honest opinion on follow-up is "Don't be afraid to follow up".
Remarketing Campaigns
In the digital marketing industry, remarketing is one of the most effective techniques because it markets to people who already know about our products or brands. Another term that is well known is retargeting, which focuses on ads. A remarketing campaign can reduce the cost of leads and indirectly change the minds of customers by bringing them more visibility repeatedly. A remarketing campaign produces more sales conversions than a normal campaign.
How does digital marketing help small businesses?
There are many challenges associated with running a small business. Several of our friends are stuffed with day-to-day activities that take up a lot of their time. This leaves them stuck at some point because they lack time to market. This is the real-time issue we are facing today. Our recommendation will be to allocate a budget for digital marketing in order to avoid this. You will definitely see a long-term benefit from digital marketing to your business. Small businesses need more brand recognition and trust online. Indirectly, this will increase our offline sales as more awareness will bring our brand visibility offline as well.
To increase your brand credibility
contact us!How does digital marketing affect consumer behaviour?
The digital marketing industry is driven by more data on platforms such as Facebook and Google. So, we can reach our customers based on their interests, time, age, gender, location, job, and more. It is one of the best ways to increase sales by tracking consumer behaviour. As a digital marketing company in Coimbatore, we did a lot of local marketing too by using that data.
Google my business
Google My Business is a free tool provided by Google. You can build your online presence in a local area with it. As a result of Google's free insights into your business, you'll be able to make better business decisions. The conversion ratio is higher for local visibility because our clients come to our office to see us. It is easy for us to establish trust and credibility. A few Google My Business benefits are listed below.
- Local SEO
- Collecting Reviews both locally and internationally
- Free to use
- Higher conversion ratio
- Clear Business info like address, working hours, phone numbers, and other things
- We can upload our company and office photos
Frequently Asked Questions (FAQ)
- What are the types of digital marketing?
Search Engine Optimization (SEO), Pay Per Click (PPC), Social Media Marketing (SMM), Social Media Optimization (SMO), Affiliate Marketing, Content Marketing, Influencer Marketing, and Others. - Can your marketing methods be used by any type of business?
As a matter of fact, we build custom solutions. In order to increase sales, we develop new methods. - Did you run LinkedIn ads?
We regularly advertise and market on LinkedIn and have more than 2000 followers. - Will purchasing data increase sales?
It won't work and it's not a proper way since selling products to audiences and followers is also very challenging nowadays. To run your business for a long time, you must grow your audience organically. - What are your favourite digital marketing tools?
For SEO: SEM Rush, Ahrefs, Uber Suggest, Mangools. For Content: Wordtune, Grammarly, Quetext, Copy AI. For Designing: Canva, Vimeo, In Video. - Buyer personas: what are they?
It is customer data that includes all sorts of things like age, location and other things it will help to create a targeted audience list.
Digital Marketing services at MS IT Park
MS IT Park is one of the best Digital Marketing Companies in Coimbatore, we only offer a few digital marketing services that are relevant to our area of expertise.
Social Media Marketing
We understand audience behaviour and start marketing on Facebook, Instagram, and other social media platforms. The best way to sell your product is to engage with your customers. It is essential to spin them in some way so that we can reach our audience on other platforms. Due to the fact that our website is our sole property, each platform must be redirected to our website only. When it comes to digital marketing campaigns, we cover all sorts of social media, including Facebook, Instagram, YouTube, and LinkedIn. Our goal is to get the audience to a landing page or website in order to generate sales or leads.
Lead Generation
Leads are crucial to sales. Businesses run ads or market them for one particular reason, and that is to increase sales. Increasing the number of leads is essential for generating sales. The process of generating leads involves many steps. There is someone reading this who is also familiar with lead nurturing. The majority of digital marketers use this process after collecting leads. Leads are cold when they are collected, so we have to warm them up before we can sell them. As a result, we create a sales funnel and an automation process where all leads are nurtured in order to generate sales. This is a systematic process, and as the best digital marketing company in Coimbatore, we will assist you in achieving it. Get more leads for your business by contacting us.
Content Marketing
The king of content is without a doubt content. We do content marketing in search engines as well as social media. The organic growth of your business depends on you regularly providing content to your customers, audience, followers, and leads. To generate organic traffic, we must create and publish content across all social media platforms, websites, blogs, and other areas. Content can be in any format, such as images, text, video, presentations, infographics, etc. TV advertisements with video advertisements are also a classic example of content marketing. Content serves as your brand ambassador and maintains relationships with your audience.
Pay Per Click (PPC)
You will see the majority of ads when you search for anything related to business or purchase on Google. It's Google ads. We help you to run an ad like that. Google only charges you if a user clicks on the link and that's why it's called pay-per-click. Every business must have a search engine results page (SERP) listing since when a customer wants to purchase anything, they search for it in search engines first. Some people use Yahoo and other search engines as well as Google. Contact us if you would like to do PPC for your business.
Influencer Marketing
Social media and YouTube are full of food vlogs, tourism videos, entertainment channels, cooking videos and other things created by influencers. Basically, they create content and spread awareness. There are a lot of people who follow them regularly and they have a big customer base. To sell our products or brand our company, we can reach out to them. We can also collaborate with entertainment channels to promote and bring people's attention. Due to our experience with influencers, we will be able to help you collaborate with them.
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